After 16 years in Philippine television, Sunday showbiz talk-show The Buzz goes off air, as confirmed by the show's host Boy Abunda.Along with co-hosts Kris Aquino and Toni Gonzaga, Abunda explained as to why the show was brought off-air. Abunda mentioned that part of the reason was the changing times - the people behind the show, the audience, and the way show business news were handled have changed. Thus, the team will "take a step back" and look at the bigger picture, with the goal of being able to bring The Buzz into a standard more acceptable in today's time. In the video posted (above), Abunda expressed his sadness that the show was being cancelled. He recalled memorable interviews, thanked the people who brought the show to life, and promised the ever-supportive audience that kept The Buzz alive since 1999 that the showbiz talk-show genre is not yet dead and that the show (in a new revamped format) will return soon.
From a different view
Indeed, as talk-show host Boy Abunda confirmed, the changing times have been a major reason of the hiatus. From the show's point of view, it may have been suffering lower ratings than it had in the past years. Indeed, news (not just showbiz news) has evolved especially in recent years. Now, social media such as Facebook, Instagram, and Twitter have been become the primary source of your usual "showbiz chika" and rumors. TV personalities log in to their accounts and update their fans and the rest of the people of the latest happenings in their lives. Confirmation of rumors, big revelations, and other showbiz tidbits have been sourced directly at these sites, making the public immediately aware of these information. This makes the showbiz talk-show lose its grasp on the audience that wants their usual "HOT, FRESH, SHOWBIZ NEWS" served fresh and be the ones to be the first to know the happenings around them.
With the new generation having lesser attention span and patience, the masses would prefer to get their showbiz news from social media as they are constantly updated by the minute by the dedicated page owners and admins. They no longer have to wait until Sunday to get their tsimis, In the end, maybe the only thing that kept the show alive was the Exclusive Interviews made by the show, which are aired before it even gets viral on social media.
Again with these changes, it is indeed unavoidable that the show needs a step back. It needs to update itself and step up into the game. It needs to be able to further work hand in hand with the fast-paced technology -- the internet -- the devices -- the environment.
How will the show modernize itself and step up to today's standards?
Only time can tell... for now.
Pinoy na Pinoy.